News
Date: February 25–26, 2026
Location: Okinawa Convention Center, Okinawa
Official Website: https://foodstyle.jp/okinawa/
Planning to exhibit in Japan?
For food and beverage products, display alone is not enough.
If buyers cannot taste or sample your products, it is almost impossible to win new business.
STARS supports overseas exhibitors with import and on-site coordination in Japan.
Case for Your Reference
Okinawa is a growing gateway market for tourism, hospitality, and food service industries. Many overseas brands see strong opportunities to introduce specialty foods, beverages, and unique ingredients to Japan.
However, bringing food products into Japan for exhibitions is not always simple.
Sampling often requires:
〜food import procedures and inspections
〜proper labeling and documentation
〜temperature control and storage
〜on-site preparation for tasting or serving
Without proper preparation, products may be delayed, rejected, or simply unavailable for sampling on the day of the show.
Some companies wait for a local distributor to handle everything.
Others prefer to promote their products directly to buyers.
In either case, smooth preparation is essential.
Let STARS handle the complicated parts
• Pre-shipment planning and coordination
• Documentation guidance and compliance support
• Delivery and local handling arrangements
• On-site tasting and booth operation support
Focus on presenting your products. We handle the rest.
Start with a free 15-minute consultation and get practical advice for your Japan market entry.
