News
Beautyworld Japan 2026
Dates: 18–20 May 2026
Venue: Tokyo Bigsight
Location: Tokyo, Japan
Exhibit Categories:
-
Cosmetic products
-
Beauty devices & equipment
-
Cosmetic OEM & packaging
-
Spa & wellness products
-
Diet & health products
-
Salon equipment
-
Eyelash products
-
Nail products
-
Foot care products
-
Hair care
-
All beauty-related products
Beautyworld Japan is one of the largest B2B beauty trade fairs in Asia, gathering distributors, retailers, salons, importers, and brand owners.
Planning Teaser
Entering Japan’s beauty market is not just about booking a booth.
Common challenges international brands face:
-
Who will explain your product properly in Japanese?
-
How will samples, catalogues, and demo units be prepared?
-
Are your labels and materials market-ready?
-
Do you have meetings pre-arranged — or are you waiting for walk-ins?
-
After the exhibition, who follows up with Japanese prospects?
Exhibiting without preparation often means three expensive days and no structured pipeline.
The real work happens before and after the exhibition.
Case for Your Reference
Many overseas beauty brands come to Japan with strong products but limited local structure.
Typical pattern:
-
No pre-scheduled distributor meetings
-
No Japanese product summary sheet
-
No clear pricing strategy adapted to Japan
-
No post-show follow-up process
Result: Business cards collected. No closed deal.
When preparation is structured:
-
Meetings are arranged in advance
-
Product positioning is clarified
-
Market entry pathway is defined
-
Follow-up becomes systematic
Exhibition becomes a launchpad — not a test.
Let STARS Handle
STARS supports overseas exhibitors as a coordination & preparation partner in Japan.
We assist with:
-
Pre-exhibition preparation planning
-
Japanese market positioning consultation
-
Meeting arrangement support
-
Material coordination (catalog, summary sheets, translations)
-
On-site coordination support
-
Post-exhibition follow-up structuring
We do not act as a customs broker.
We act as your operational bridge in Japan.
You focus on your product.
We structure your entry.
Planning to exhibit at Beautyworld Japan 2026?
Let’s define your Japan strategy before you book your booth.
Contact STARS to discuss how to turn three exhibition days into long-term business in Japan.
